There are 40 brands of herbal extract concentrates out there. A practitioner who does not perform simple comparative testing has a 1 in 40 chance of prescribing the best TCM for a patient. What patient would approve of those odds? We found that the potency levels even among popular brands differ significantly. Comparative testing is easy: See Vital Signs page.

        …”It’s the most important thing
they didn’t teach us
at the university.” -L.Ac.

“I had been prescribing the same popular brand of concentrated extracts for years and I figured that since the brand was highly advertised and such, I was ok. But I was needing to make some improvements in my practice. So, I did an experiment: first, I dissolved a dose of those pills in a teaspoon of water. I placed it in my mouth and focused for a moment on the experience: an indistinct dull flavor deep below; that’s it. Since the formula only had 4 herbs; I felt that I should have been able to taste something more familiar and much stronger. Then I compared its taste to the taste of another brand. The other brand had an actual herbal taste. It was clearly stronger. I had to wonder if for years, for all intents and purposes, I had been prescribing no more than placebo medicine. Excited at the potential, over time, I compared my newer more potent brand to many other brands and found one even stronger. I began to contact some of my past patients who had difficult issues and tell them the good news – that I think I’ve found something that will help them”. -O.M.D. and one of this company’s seven founders.