Weak herbal products can easily enable

an illness to become entrenched and chronic.

Junk herbal extracts are ubiquitous.

Extremely weak herbal products are found among leading brands, unheard of brands, brands with a low price, with a high price; anywhere. They can be found with mesmerizing, high power marketing campaigns, and with sincere celebrity endorsements (which are the same as any other advertisement).

         What is quality fade?    …It’s why a practitioner should never stop updating a practice (no practice can afford to rest on its laurels)

Quality fade is a gradual decline in product quality over time. In most cases, for any given product, customers aren’t likely to notice a small decline in quality from one shipment to the next. But when comparing units over a longer stretch of time, like from one year to the next, the drop in quality is more obvious.

Quality fade happens; and so does actual product improvements. So, it’s essential that we practitioners periodically re-check the brand we prescribe against other brands, and also check new brands entering the marketplace. It’s how to keep the practice updated with the best of today to avoid stagnating with the best of the past. Here’s how to do comparative checking: VITAL SIGNS. For big herbal extract manufacturers, updating advertisements is easier than updating product quality – and if their quality fades, a practitioner’s quality fades.

         Weak products are usually also imbalanced products.

When prescribing what our instincts tell us is a weak herbal extract, why is it a not safe to simply increase the dosage level as compensation?

Consider this: Multiple slices of Wonder Bread will not equal the nutritious potency of one slice of whole wheat bread. White bread: nutritious parts gone, starch remaining – basically carbs without the nutrients. So, eating additional white bread at mealtime won’t compensate for its missing nutrients.

Likewise, with dried herbal extracts, the typical industrial preparation and preservation methods will degrade certain herbs in a formula more than other herbs in the same formula. This creates an imbalanced prescription that cannot be compensated for by increasing the dosage: The formula’s effects and side effects would be unpredictable.

The on-line special discount of a mass-market brand herbal extract prompts a clinician to purchase many bottles for the clinic. The prescribed dose is maximum-plus because the patient is in great distress and the medicine, cheap. It’s a 2-herb formula containing one hard to digest herb and one herb to help with digestion. Later, the patient experiences acute digestive discomfort. Why? In this scenario, it was the over-processing at the factory which diminished the capability of just one of the 2 herbs – the digestive herb… It’s just one simple example of what could go wrong with an increased dosage level of an imbalanced herbal prescription.