The product matters, not the marketing.

Years into a practice, a clinician is stunned to discover that the popular TCM herbal medicine she had been prescribing was not half as potent as several other brands. Finding those other brands sooner would have been easy had the clinician known to analyze products rather than analyze advertisements. It’s easy, it’s fast: Learn to analyze herbal extract concentrates: see VITAL SIGNS.

 

Weak herbal products can easily enable

an illness to become entrenched and chronic.

NOTE: Increasing the dosage level to compensate for a weak herbal product is like eating extra white bread to compensate for its nutritional deficiency. . .  (See #8 below: Weak products are usually also imbalanced products).

Here are 8 pearls of wisdom to help TCM students prepare for practice and help seasoned clinicians update and improve their practice.

1)  Junk herbal extracts are found everywhere . . . Including in the hands of otherwise brilliant clinicians.

Extremely weak herbal products are found among leading brands, unheard of brands, brands with a low price, with a high price; anywhere. They can be found with mesmerizing, high power marketing campaigns, and with sincere celebrity endorsements (which are the same as any other advertisement). There are popular decades-old brands on the market today that should have gone extinct long ago.

2) The marketing idiom “Best Quality” is employed by all brands past and present.

So, does that mean that all brands are equally as potent, more or less? Nothing could be further from reality. Creative marketing can make a brand that really wants to believe it’s the “Best Quality”, appear as such; even if it’s actually weak and incapable. The fact is, the variation in respective potency levels, even between popular brands, is immense. Which are stronger and which are weaker? The failure to check (VITAL SIGNS page) could result in a minimum of outstanding clinical achievements.

3) More attention would be paid if clinicians only knew how bad it gets.

No clinician should be prescribing the popular herbal extract pictured to the right. Why? Because it’s stale and lifeless – contradicting the claim of the “USE BY” date. Overprocessed at its beginning, then left without preservatives, the taste is what exposed this feeble product; no high-tech analyzing equipment needed (see VITAL SIGNS page). Before choosing this commonly prescribed and highly advertised brand for your patients, notice what it has to say about itself . . .

4) Marketing overindulgence creates unrealistic expectations.

Dehydrated tea is highly processed; skepticism is warranted. The extract shown above is no different from many others in the marketplace. Over-processed and inadequately preserved, the worst brands taste chalk-like, and the weak are the norm. The mass manufacturing of TCM exists to “treat the masses”, and like with fast-food, trade-offs accompany the convenience. Dried teas have their place, but be aware of their disadvantages.

…Imagine if this pasta/shrimp dish was processed like the TCM product pictured above: some ingredients overcooked, oxidation racing from the moment it was dehydrated, no refrigeration, and 4 months later it’s in front of you on the dinner table… Whether dinner or medicine, simply tasting it would point to a weak and lame capability. Taste is crucial when appraising potency levels, and sure, some bitter or sweet tastes can survive careless processing, but overall, judging by the taste, it’s reasonable to suppose that the TCM product pictured above would accomplish little beyond placebo. Finding a more effective brand, and avoiding brands like the one pictured above, is easy: VITAL SIGNS page.

5) Many businesses compete to ‘act in a clinician’s best interest’ . . . A clinician must be vigilant.

We read the words, we see the pictures, we’re led to optimistic conclusions . . . From the world of creative marketing, a shiny and complex industrial wonderland of expertise aims at the imagination. Visualizing desired outcomes, clinicians want to be part of that winning team.

Compelling on the face of it – Research, Clinical trials, Endorsements… There’s nothing for the clinician to do except buy. And that’s the aim, to keep the clinician distracted and the product from a clinician’s taste buds where viability can easily be put to the test (see VITAL SIGNS). To the perceptive clinician, it’s the intensity of taste that exposes the herbal medicine’s potential.

Beware of the business that says, “leave everything to us, we’ll look out for your best interest.” Our patients will receive either a highly potent medicine or a product merely posing as one – Only a clinician’s direct involvement determines which it is.



“…I just tasted an herbal extract from my pharmacy. Though it was “concentrated”, it had only a little flavor. It should possess a frightfully sour taste. When I asked the manufacturer’s rep to explain, he proudly directed me to their website to see massive growing fields, color-rich herb samples, and rooms of complex equipment … Perhaps he’s never tasted the manufactured end product: a medicine with little benefit for my patients.”

6) Convenience vs. effectiveness: A clinician must be fully aware of the trade-offs.

As discerning clinicians, first we work to uncover the truly potent TCM that will surely make a difference; only then, do we consider the convenience question. Above, we’ve pointed out some stark reality worth a clinician’s time in thought. We believe that when herbs are critically important in a treatment protocol, the discerning clinician and motivated patient would likely choose effectiveness over the ease of administration.

7) A clinician should never stop updating a practice (no practice can afford to rest on its laurels).

Quality fade is a gradual decline in product quality over time. In most cases, for any given product, customers aren’t likely to notice a small decline in quality from one shipment to the next. But when comparing units over a longer stretch of time, like from one year to the next, the drop in quality is more obvious.

Quality fade happens; and so does actual product improvement. So, it’s essential that we clinicians periodically re-check the brand we prescribe against other brands, and also check new brands entering the marketplace. It’s how to keep the practice updated with the best of today to avoid stagnating with the best of the past. Here’s how to do comparative checking: VITAL SIGNS. For big herbal extract manufacturers, updating advertisements is easier than updating product quality – and if their quality fades, a clinician’s quality fades.

8) When prescribing what our instincts tell us is a weak herbal extract it is not safe to simply increase the dosage level as compensation.

Industrial processing will convert herbs into a more convenient extract concentrate. To do this at maximum manufacturing efficiently, herbs are typically cooked (we believe overcooked), then the liquid rapidly (we believe recklessly) dried. Afterwards, left without adequate preservation, the extract powder will go stale/rancid rather quickly (faster than whole wheat flour). As a dried extract, life’s more convenient for everyone in the supply chain. However, by the time the prescription is in a patient’s hands, its potency is only at a fraction of its original pre-processed level. . .

There’s more to this knotty problem: The typical industrial preparation method will degrade or even neutralize certain herbs in a formula more than other herbs in the same formula. IOW: Some herbs in a formula left strong while others, left weak. This creates an imbalanced prescription that cannot be compensated for by increasing the dosage: The formula’s effects and side effects would be unpredictable. This becomes a serious matter if the formula prescribed is actually highly potent.

EXAMPLE:
The on-line special discount of a mass-market brand herbal extract prompts a clinician to purchase many bottles for the clinic. The prescribed dose is maximum-plus because the patient is in great distress and the medicine, cheap. It’s a 2-herb formula containing one hard to digest herb and one herb to help with digestion. Later, the patient experiences acute digestive discomfort. Why? In this scenario, it was the over-processing at the factory which diminished the capability of just one of the 2 herbs – the digestive herb… It’s just one simple example of what could go wrong with an increased dosage level of an imbalanced herbal prescription.